Social Marketing Simplified

Social networking. We have all likely heard of it before, but not everyone knows what it

means? If you were asked to define what social networking was, would you be able to

give an accurate definition? Unfortunately, most individuals cannot, even though it is

likely that they participate in some form of social networking, especially online.

Social networking is defined as the grouping of individuals together into to specific

groups, often like a small community or a neighborhood. Although social networking

is possible in person, especially in schools or in the workplace, it is most popular online.

This is because unlike most high schools, colleges, or workplaces, the Internet is filled

with millions, if not more, of individuals who are looking to meet other Internet users and

develop friendships.

When it comes to social networking online, websites are used. These websites are

known as social networking websites. Social networking websites are, in a way, like an

online community of Internet users. Depending on the social networking website in

question, many of these online community members share a common bond, whether

that bond be hobbies, religion, or politics. Once you are granted access to a social

networking website you can begin to socialize. This socialization may include reading

the profiles or profile pages of other members or even contacting them.